Being active will keep your page on the radar of your followers — If you go for an entire week without posting, even your most prolific followers will start moving to other sites. It is recommended to post at least one photo and one video per week, in addition to promotional posts and links; however, posting more photos or videos is usually the most effective.
For a company page, concentrate on your product and social engagement, while personal or philosophical pages create content that is relevant to your page’s topic click here.
Do not overwhelm your fans with posts that promote your brand, like contests or promotional offers for products. Keep your posts to a minimum of once per week, or every five posts, to ensure that your followers aren’t annoyed by your page.
Marketing Your Page
Determine your audience’s needs and build your brand around their requirements.
Be aware of the kind of audience you wish to attract to your site. Pay attention to the gender and age of people who follow your page and are following you. The most effective way to determine the target market is to examine your current users, determine the type of people who follow you, and modify your website to meet the needs of those who follow you and their questions.
For example, a children’s clothing company should aim its posts toward parents, whereas skateboarding businesses should focus their posts on athletes and teenagers.
Identifying your target audience is vital in every online endeavor: your posts, photos, and videos at those you wish to attract to your site.
Cross-promote other pages within your field to increase your reach.
Reach out to similar pages to yours, and ask whether they would like to cross-promote. Cross-promotion refers to the fact that each page will post about and has links to others, increasing the audience for both pages.
Think about cross-promoting your page through contests for comments or photos, which will reward both parties. This is a fantastic option to boost the possibility of likes on your page and direct people to your page via other websites. Ensure that your name is included at the top of your description for the highest number of clicks!
Promote your page on Facebook groups, as well as on other Facebook pages.
While logging into the page’s Facebook account, ensure you regularly interact with other pages and Facebook groups that relate to your particular niche. While you’re in your account and post comments, they will be attributed to your page. This is a simple way to advertise your Facebook page without cost because users will be able to see your comment, click and learn more about your business.
Being actively involved in the discussion can make your site more known to those in the same niche. If the quality content is original and high-quality, some of the more respected figures in your field could begin to direct individuals to your website specifically.
Add links on your site and other social networks.
Include Facebook’s Facebook plugin on your website for users to be directed toward your Facebook page. You can also embed your Facebook posts on your site or a personal blog. Other social media platforms, such as Twitter, LinkedIn, and Tumblr, add a link to your Facebook profile in your description and the about section.
Establishing an account on several social media websites and not just Facebook is best. Make sure to list your business on LinkedIn for professional interactions and a separate profile for Twitter and Tumblr to attract potential customers from other social networks.
You can find the official Facebook plugin here.
Increase the number of posts that have been successful in growing your audience.
If one of your articles appears to be doing exceptionally well, you may pay an amount to increase its visibility. It means the Facebook algorithm will give your post above other unboosted posts. Additionally, it displays the post to users who may not have liked your page but might be interested in the contents read more.
Boost the post’s visibility by clicking your Boost Post button on the post. Then, you can create an amount. Budget is the cost-per-day of increasing the visibility of your post, so you should set it at a level low to test if it can benefit you. Then raise it to make it more appealing for other popular posts in the future.