Yoga is not just a means to attain fitness, it is a way of life. People who firmly believe in this and practice yoga religiously see marvelous results. As per the global online fitness platform trends, yoga is predicted to generate a revenue of 66.2 billion USD globally by 2027. Individuals and companies who teach yoga can become virtual yoga instructors and cater to clients across the world. In this article, we are going to discuss how to create and launch yoga classes online.
How to build your own yoga studio online?
The yoga industry generated a revenue of 37.46 billion USD in 2019 and is predicted to grow at a rate of 9.6%. Yoga businesses that are operating offline and yoga businesses/instructors who intend to make it big should build their own yoga studios online. Here are the steps one needs to follow to create and launch a successful yoga business online.
- Create an online yoga studio
Choose a video streaming platform to create an online yoga studio. You can stream live yoga sessions, host pre-recorded videos, and sell monthly/half-yearly/annual subscriptions and one-time purchases on your online studio. The best way to start is by bringing in your offline students to your online studio and creating a strong marketing strategy to grow the business.
- Select your micro-niche in yoga
Specialists earn more & make money in fitness industry than generalists because they offer specific services that will solve the problems of a specific group of people. The narrower the target market, the easier it is to deliver the solution. Select the problem you want to solve using yoga and the group of people who are facing that particular issue.
- What’s your Unique Selling Point (USP)?
Yoga instructors draw a salary of $41,000 per year on an average in the U.S. The top yoga instructors earn up to $56,000 per year. To surpass this number and be a profitable online yoga business, find and establish a USP in your yoga practice offerings that will set you apart from your competitors in the market globally.
Create a yoga website
Your yoga website is the first experience that your prospective customers will have with your brand. Create a yoga website that talks about your brand, your beliefs, your journey, your services, and paid packages to subscribe to your yoga services and their different models. Clearly list the details of where your website visitors can contact you and follow you for more details. A dynamic website that can load on all devices and at any speed is essential to cater to audiences globally. 56.05% of users access the internet using their mobile phones, 41.52% using laptops/desktops, and 2.43% use tablets. Ensure that you cater to all devices to be accessible to your audience at all times.
- Build and grow your yoga community online
Humans are social animals. Provide a safe space for your users and audience to post their questions and discuss yoga. As an online yoga instructor, you can also use this platform to share information and engage with your users regularly. Communities foster growth, support, and encourage other members to reach their best fitness streaming services & life goals.
You can get feedback from your users regularly and incorporate it to improve the experience for your current and potential customers. After all, a satisfied customer is easy to retain when compared to the cost of acquiring a new customer. Not to forget, your strong community will later become one of the main reasons why people will look forward to being your yoga students.
- Finalize the prices for your online yoga business
You can fix prices based on the services you offer in your micro-niche, your target audience, and the duration of the service. It can be trial classes, one-to-one consultations, live classes, pre-recorded video sessions, and downloadable resources. Fix prices monthly, quarterly, half-yearly, and annually so your users can pick the package of their choice.
How to make money with yoga online?
There are three monetization models:
- Subscription video on demand (SVOD)
Users can pay a monthly or annual fee to access your live and pre-recorded videos at any time from anywhere and for an unlimited number of times. Your content may also include one-to-one training packages, downloadable resources, and diet plans.
- Transactional video on demand (TVOD)
Users can purchase or rent content on your online yoga studio on a pay-per-series or pay-per-video basis. You can offer lifetime access on purchase and in rental offer access for a limited number of days.
- Advertisement video on demand (AVOD)
In the AVOD model, you can generate revenue by placing ads in your content. It can be direct-sold ads or programmatic ads.
With 300 million yoga practitioners globally, the online yoga class market is expanding exponentially. Businesses are moving online and to create a mark in the industry, it is essential to choose the best services that will help you with it. Choose the best fitness streaming platforms for all your online yoga business needs to provide a solid platform for your users.